Marketing Communications White Papers, Software Downloads, Definition and Webcasts

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Billion Dollar Blindness sponsored by TechTarget WEBCAST: Access this webcast to learn how using the latest intent data and AI-driven technologies can transform their productivity and yields from a market, an ICP, or a set of named ABM accounts. Posted: 08 Feb 2021 \| Premiered: Feb 19, 2020 TOPICS: Artificial Intelligence \| Business Activity Monitoring \| Business Communications \| Business Consulting Services \| Business Development \| Business Environment \| Business Management \| Business Metrics \| Business Models \| Business Performance Management \| Business Process Management \| Business Process Modeling \| Business Processes \| Business Service Management \| Marketing

Today’s Market Realities Require New Demand Gen Strategies sponsored by TechTarget EBOOK: In this e-book, we discuss the shortcomings of the classical lead gen model and provide a framework you can use to improve productivity and effectively identify, pursue and manage real opportunities. Posted: 08 Feb 2021 \| Published: 03 Nov 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Information Systems \| Marketing Literature

Selecting and Engaging Relevant Accounts for ABM ROI sponsored by TechTarget WHITE PAPER: In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market. Posted: 08 Feb 2021 \| Published: 05 Jun 2019 TOPICS: Accounting \| Accounting Industry \| Accounting Software \| Business Intelligence \| Business Intelligence Software \| CIOs \| Marketing \| Sales \| Sales and Marketing Software \| Sales Force Automation

Building a Winning Sales Management Strategy sponsored by Xactly EGUIDE: Companies that want to grow often focus on the wrong tactics in their sales management strategy. This can not only lead to missed opportunities, but also to a waning sales culture. In this expert e-guide, discover 4 myths about sales management strategy and 5 tactics that will help you strengthen your sales culture. Posted: 27 Feb 2017 \| Published: 27 Feb 2017 TOPICS: CRM \| CRM Best Practices \| CRM Software \| Marketing \| Sales \| Sales and Marketing Software \| Sales Orders \| Sales Representatives	All resources sponsored by Xactly

Context-Aware Tech Senses, Responds to Customer Needs sponsored by TechTarget Content Management EBOOK: This expert handbook explores how to leverage context-aware technologies to create appropriately personalized customer experiences. Discover how to deliver on the promise of personalized content delivery with tools and strategies for web content management, marketing automation, machine learning, and more. Posted: 19 Apr 2016 \| Published: 15 Apr 2016 TOPICS: Business Intelligence \| Business Intelligence Software \| Content Management \| CRM \| CRM Analytics \| CRM Best Practices \| CRM Software \| Customer Data Integration \| Customer Data Management \| Customer Data Management Software \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Data Analytics \| Data Integration \| Data Management \| Data Management Software \| Enterprise Content Management \| Enterprise Content Management Software \| Marketing \| Self-Service Applications Software \| Web Content Management

Improving Your Sales Performance with the Right Tools, Strategy sponsored by Xactly EGUIDE: The goal of any business is to have a successful sales department. In this expert e-guide, learn what you need to do to improve your sales strategy. Discover how to overcome hurdles when choosing the right sales tools and applications for your business. Posted: 07 Mar 2017 \| Published: 01 Mar 2017 TOPICS: CRM \| CRM Software \| Marketing \| Sales \| Sales and Marketing Software	All resources sponsored by Xactly

The Sales Funnel Takes a New Shape sponsored by TechTarget Customer Experience EBOOK: Sales reps and marketing teams are well versed in the sales funnel, but do you really know how to exploit it? This 3-part handbook can help sales teams that feel they have hit a rut – or are approaching one – rethink the sales funnel. Posted: 05 May 2016 \| Published: 05 May 2016 TOPICS: CRM \| Marketing \| Sales \| Sales and Marketing Software

Strategic Marketing Software Boosts Inbound Marketing Tactics sponsored by TechTarget Customer Experience EBOOK: Marketers know that their very tools and strategies have to change in the era of inbound marketing. In this expert handbook, learn about tools necessary for a successful marketing software strategy, what to buy, and how to think about those software purchases in the context of your existing infrastructure and operations. Posted: 22 Feb 2017 \| Published: 15 Feb 2017 TOPICS: Campaign Management \| CRM \| Marketing

Salesforce Marketing Cloud Takes Customers Personally sponsored by Salesforce.com EBOOK: Amid the noise of burgeoning channels of communication, Salesforce's marketing automation platform helps companies address customer needs more personally. Posted: 30 Aug 2016 \| Published: 29 Aug 2016 TOPICS: Cloud CRM \| CRM \| Email Marketing \| Marketing

What to Look for in Marketing Automation Software sponsored by Marketo EGUIDE: When you're looking to buy marketing automation software, going beyond the basics and considering new capabilities are critical. Discover the features and functionality you may need for more advanced capabilities. Also learn the additional considerations that you should take into account before deploying marketing software. Posted: 22 Dec 2016 \| Published: 22 Dec 2016 TOPICS: CRM \| Marketing \| Marketing Information Systems

Marketing Communications Reports